Starlink just announced that it was introduced in the East African country of Eswatini (formerly known as Swaziland).
10 African markets (see also tweet above) is a particularly impressive feat considering that Starlink only began expanding into the continent in February 2023 (Nigeria).
In case you wonder: the difference between countries and markets can be explained by territories. Réunion, a French overseas department, counts as a market, but not country.
For the whole year of 2023, Starlink has been introduced in 24 different countries, making it a total of 69 across all seven continents.
In the interim, Starlink also managed to grow to over 2 million customers and got rid of the waitlist requirements for its Residential tier in the US.
As a result, the business has now become cashflow positive according to SpaceX founder Elon Musk, a stepping stone in his ambition to colonize Mars.
Meanwhile, the Residential package, Starlink’s most commonly adopted plan, is priced at ZAR 1,070 (~ USD 58) per month.
Hardware and shipping will cost customers another ZAR 12,450 (~ USD 670) for the Standard rectangular antenna.
Feel free to check out all the different prices that Starlink charges by visiting our global price list.
The launch in Eswatini certainly represents a limited opportunity for Starlink considering the country’s 1.2 million population size and limited tourism sector.
In any case, Starlink will, similar to other African countries, incentivize adoption by working together with local governmental bodies and other organizations.